Domain names - Just as postcodes are used for particular street names, computers connected to the internet have unique numerical addresses so that electronic information is delivered to the right place, known as domain names. They point people to your website. "The Domain Name System" [DNS] translates the numerical IP addresses of computers into more user friendly names. Domain names are easier to recall than IP addresses and help people to find information on the internet." Registering your Domain Name through us gives you rock solid consistency with a trade name you can trust.